About Us
History and Evolution
Founded in 2004, Disha Creation is the culmination of a family's legacy in the textile industry, tracing back to the 1950s. With a deep-rooted passion for preserving Indian heritage, our journey began with a clear vision—to celebrate and promote India’s rich cultural identity through ethnic fashion.
Based in Vadodara, Gujarat—fondly known as the Sanskari Nagari—we draw inspiration from the city’s rich cultural traditions and royal heritage. Our location in this vibrant hub of art and culture deeply influences our designs, which reflect the timeless grace of Indian ethnic wear.
Over the years, we’ve proudly served hundreds of thousands of customers, becoming a trusted destination for traditional attire that blends classic craftsmanship with modern sensibilities.
Today, Disha Creation is expanding its reach beyond borders, exporting its curated collections globally to share the vibrant cultural essence of Gujarat with the world. As we grow, our commitment remains unchanged: to bring the beauty and spirit of Indian tradition to every wardrobe.
Meet The Team
Kishanchand Daswani
(Founder)
With over 40 years of experience in the textile industry, I'm dedicated to blending contemporary fashion with traditional values. I strive to keep cultural roots alive while introducing innovative designs to the market.
Jayprakash Daswani
(Business Development)
I'm a BBA graduate specializing in Finance from NMIMS from Mumbai. My upbringing in a family that has successfully operated a domestic textile business for over 40 years ignited my passion for our legacy from a young age. This enthusiasm inspired me to make Disha Creation, a digital first brand.